Positioning Statement Workbook

Having a well-defined positioning statement will help you:

  1. Identify your target markets
  2. Set the culture of your company
  3. Define your recruitment strategy
  4. Guide your product development strategy

This Workbook will give you a step-by-step process to follow to help you define your company's mission.

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Guide to Generating Leads with Inbound Marketing

The Flagship Marketing Guide to Generating Inbound Leads explains how you can use Inbound Marketing to provide value to bring prospects to you, rather than you having to chase after them.

In this eBook you will find:

  1. What is lead generation?
  2. How to generate leads 
  3. How to qualify leads
  4. Some lead generation benchmarks
  5. Lead generation strategies
  6. Other tips for lead generation

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Buyer Persona Development Workbook

Everyone knows it's important to establish buyer personas for your business to segment your audience and create relevant marketing campaigns

We explain how to:

  1. Ask the right questions during your persona interviews and surveys
  2. Format your persona research in a compelling way
  3. Present your new, finalised buyer personas to your company

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Inbound Marketing Checklist

If you have set challenging end of year goals use the summer to prepare for a huge Q4 push. 

With this checklist, we give you a framework for inbound lead generation campaigns that will deliver high quality leads that will continue to grow well beyond this year.

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How to Monitor Social Media in 10 Mins a day

Social media provides an excellent opportunity for you to reach out to engage with your client and prospects. 

46% of online users count on social media when making a purchase decision and 72% of people who complain on Twitter expect a response within an hour.

In “How to Monitor Social Media in 10 Minutes a Day” you’ll learn:

  1. What you should be monitoring on Twitter, Facebook, LinkedIn, Google+ & Quora
  2. What tools will help you consolidate your social media information
  3. How other marketers are spending time on social media
  4. Why monitoring matters

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A fresh look at SEO

Learn a more effective content strategy for SEO. 

Our free eBook, "A fresh look at SEO":

  1. Introduces the concept of topic clusters and pillar pages
  2. Challenges the old strategy of specific keyword research
  3. Shows you the HubSpot study that underpins the approach

 

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Introduction to Online Marketing

New to online marketing?  Our online marketing guide gives plenty of helpful insights to optimise your online marketing strategies:

  1. Understanding the appeal of your website
  2. The power of customer personas
  3. An introduction to web analytics
  4. Looking at search engine optimisation (SEO)
  5. The importance of social media
  6. First steps in online advertising

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B2B Prospect Fit Evaluation Worksheet

Bad fit prospects waste valuable sales time become difficult customers. Avoid these companies by using this checklist to qualify them out of your funnel

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7 Marketing Metrics Your Boss Really Cares About

73% of executives don’t believe that marketing drives demand and revenue.

Here you’ll find 7 marketing metrics that provide exactly the kind of financial insight your leaders need, and which will prove the value of your marketing efforts

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Get Help with User Acquistion

Ever wished your customers would come to you rather than having to chase every sale?

Book a 30-minute meeting with us to help evaluate your quick wins and high impact actions that will turn users into customers. Get help to grow your pipeline of leads and manage them through the buyer journey.

Book a Meeting