Buyer Persona Development Workbook

Learn how to use buyer personas in your business

Everyone knows it's important to establish buyer personas for your business to segment your audience and create relevant marketing campaigns


But how do you start researching and creating these personas? 


Our free, customisable Buyer Persona eBook

Shows best practices for persona research
Helps organise your research
Guides you to create detailed buyer personas


We explain how to:

  • Ask the right questions during your persona interviews and surveys
  • Format your persona research in a compelling way
  • Present your new, finalised buyer personas to your company


Learn how to use your buyer personas for segmentation, content mapping, and lead nurturing at our lead generation resources page.

Buyer Persona Development eBook Cover