Marketers work hard to really understand the data that explains how our customers think and behave but studies show that
73% of executives
don’t believe that
marketing drives demand and revenue.
So, we really have to make sure that we can prove the ROI of our marketing efforts.
But do you know which metrics actually matter to your boss?
In this short briefing, we'll share 7 metrics that will resonate with your boss, because they’re relevant and provide exactly the kind of financial insight the C-suite need to run their businesses.
Inside you'll find:
- 7 marketing metrics that prove the value of your marketing efforts
- Formulas and examples to help you calculate your own metrics
- Explanations as to why these metrics are important